LEARN MORE ABOUT MY
CMO PROCESS
Drawing from two decades of deep-rooted expertise in tourism and marketing, I empower businesses to thrive amidst constantly evolving travel and tourism
My approach is flexible, collaborative, and deeply integrated into your organizational fabric, regardless of whether you have an established marketing team or rely on external agencies.
Every business is unique, and so should be its marketing strategy. I work closely with you to understand your specific challenges and opportunities, crafting a strategy that's not just effective but also resonates with your business ethos.
As a Fractional CMO, I act as the conduit between your in-house teams, external partners, and executive vision, ensuring all efforts are aligned and synchronized towards common goals.
FIRST 30 DAYS
PHASE 1: INFORMATION GATHERING
Our goal in the first 30 days is to understand your business, business model, product/service, competition, and your teams.
Through this process, we will set 2 year goals, 90-day goals, and then 2-week sprints.
- Establish Communication Channels & Cadence for marketing/leadership
- Develop Function Marketing System Map
- Develop Team Skill Matrix to learn team skillset
- Create a Snapshot of Past Marketing Campaigns
DAYS 31-90
PHASE 2: ACCELERATE YOUR BUSINESS
We will deliver your comprehensive marketing strategy with Stakeholders and Leadership. Once approved, we work with the resources and capital available to execute on goals focusing on 2-week sprints.
- Lead the teams every two weeks to clarify their outcomes
- Meet weekly with entire team to discuss progress
- Host Sprint Planning and Retro call every two weeks
- Host Daily Standup Meeting to keep all team members clear on their priorities
At 12, my fascination with marketing and design ignited, and since then, it’s been my north star. From creating web designs in high school to orchestrating full-scale marketing strategies, my journey has been as vibrant and varied as the tourism sector itself.
My two decades in tourism began with the basics, working as a bellhop, and learning the ropes from the ground up. My path has led me through the multifaceted layers of tourism marketing, from internships with destination marketing organizations to leading marketing teams that shine in the hospitality industry.
I believe in the transformative power of strategic marketing to steer tourism entities towards growth and recognition. My mission is clear: to harness my experience, creativity, and insights to spotlight your brand and bring your vision to fruition.
Join me in defining the next chapter of your brand’s journey.
Unlock unparalleled flexibility, experience, and value without the full-time overhead.
Cost-Effective Leadership
Adaptable Engagements
Broadened Horizons
Rapid Implementation
No Long-Term Commitments
Continuous Learning
Unlock the strategic advantages of a Fractional CMO for your tourism business. Revolutionize your approach, save costs, and lead with confidence. Ready to explore?